For Review
For example, in the context of food reviews:
Currently, there are certain challenges in the field of food reviews:
Lack of professionalism: Vietnam currently lacks an adequate number of professional food critics, or they are scarce in number. This leads to a shortage of individuals who invest time in evaluating restaurants and eateries.
Limited quality of reviews: The majority of current reviewers are community members who lack extensive culinary expertise or are not culinary experts themselves. Most review content is primarily entertainment-focused, with a focus on filming restaurant and food videos, lacking detailed and professional evaluation criteria.
Lack of objectivity: Presently, reviewers primarily receive payment from the restaurants to conduct reviews, resulting in reviews that lack value and objectivity. Newly emerging reviewers often visit restaurants to film and review in order to build their initial reputation (often focusing on visuals), and once they have a significant fan base, restaurants pay them to conduct reviews and promotions.
Personal benefits of traditional reviewers: Reviewing solely for personal enjoyment without benefits or building personal brands to seek sponsorships -> Profit.
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